Facebook Is Finally Putting Music Back Into Social MediaFacebook users get to add songs to personal videos, and the music industry has a new way to make money. Plus Johnny Marr’s fall tour plans. Read the stories here
Facebook just opened two billion new revenue opportunities for the music industry in the form of the social media giant’s user base by saying yesterday (Tuesday, June 5) they were rolling out several new music features on its global platform. The news was first reported by Rolling Stone.
Beginning yesterday, Facebook users in select countries can add songs to the videos they share and post; also, a new feature called “Lip Sync Live” will allow people to lip sync songs live.
Plans are also in the works to bring both to more markets shortly.
“Together with the music industry, we are working to enable people around the world to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family,” two of the company’s executives said in a blog post debuting the two new tools.
The features were expected ever since Facebook started striking licensing deals with major publishers and record labels earlier this year.
In March, after solidifying partnerships with Sony/ATV, Universal, and Warner Bros., and essentially acquiring the rights to use every mainstream song in existence, the social media giant announced that users could expect to bolster their experiences on the platform with their favorite tracks soon.
For music lovers, it’s time to rejoice at the new offerings, as the sharing of music has been sorely shunted aside in the social media universe since MySpace fell from grace in the late-2000s.
The deals also mean that people who play music in Facebook videos won’t have to worry about copyright infringement, which is still a big problem with user-generated videos on other sites like YouTube.
For the music business, Facebook’s new features mean something else: money.
While Facebook hasn’t disclosed financial details of its deals with record companies, licensing entire catalogs is a mighty expensive endeavor; generating substantial royalties for rights-holders. Licensing disputes with the music business are the reason Spotify, despite being the most significant music-streaming service in the world, still can’t turn a profit.
Warner’s chief digital officer said in March that Warner’s deal with the social media company would “expand the universe of music streaming and create supplementary revenue for artists.”
Others in the industry also praised the potential windfall for artists and other rights-holders.
Facebook’s audience; which, at the latest count, stands at about 2.2 billion active users, easily dwarfing Spotify’s 160 million users, or Apple Music’s 40 million users, also represents an immense opportunity for artists to gain exposure.
The company’s new lip-syncing feature is expected to be a direct competitor to Musical.ly, a karaoke app that’s proven wildly popular among teenagers
If that takes off, it will offer artists another discovery platform upon which to surface their music and draw in more fans.
Facebook mentioned in its Tuesday blog post that there is more to come, saying that it will soon start testing options for adding music to Facebook Stories.
It’s also working with the music industry to find new ways of injecting music into the “Facebook family of apps” – a genealogy that includes Messenger, Instagram, and Oculus as well as the flagship Facebook platform.
Johnny Marr Announces Fall Tour
Legendary guitarist Johnny Marr is embarking on a North American tour this fall following the release of his third solo album Call the Comet.
Marr, best known as the guitarist and co-songwriter (with Morrissey) of the Smiths, kicks off his tour in Nashville on September 15 and wraps up in Philadelphia on October 21. Marr then takes a short break before touring the UK and Ireland in November.
The tour is welcome news for fans who couldn’t snag tickets to the handful of shows Marr is playing in Toronto, New York, Los Angeles, and San Francisco across the next week or so in anticipation of Call the Comet’s June 15 release.
“The Tracers,” the first single off the new album, debuted in April. Watch the video below.
The dates for the Johnny Marr tour are:
15 SEP CANNERY BALLROOM – NASHVILLE, TN
16 SEP RIOT FEST – CHICAGO, IL
17 SEP VARSITY THEATER – MINNEAPOLIS, MN
20 SEP VOGUE – VANCOUVER, BC
21 SEP SHOWBOX – SEATTLE, WA
22 SEP ROSELAND – PORTLAND, OR
24 SEP THE CATALYST – SANTA CRUZ, CA
25 SEP UC THEATER – BERKELEY, CA
26 SEP THE FILLMORE – SAN FRANCISCO, CA
28 SEP OLD REDWOOD BARN – SONOMA, CA
29 SEP OHANA MUSIC & ARTS FESTIVAL – DANA POINT, CA
30 SEP THE MARQUEE – TEMPE, AZ
02 OCT PLAZA CONDESSA – MEXICO CITY, MEXICO
04 OCT THEATRE AT ACE HOTEL – LOS ANGELES, CA
08 OCT PAPER TIGER – SAN ANTONIO, TX
09 OCT GRANADA – DALLAS, TX
10 OCT EMPIRE CONTROL ROOM – AUSTIN, TX
11 OCT WHITE OAK MUSIC HALL – HOUSTON, TX
13 OCT 40 WATT CLUB – ATHENS, GA
15 OCT IRVING PLAZA – NEW YORK, NY
16 OCT WARSAW – BROOKLYN, NY
17 OCT THE FILLMORE – SILVER SPRING, MD
19 OCT PHOENIX – TORONTO, ON
20 OCT TOWN BALLROOM – BUFFALO, NY
21 OCT PARADISE – BOSTON, MA
22 OCT TLA – PHILADELPHIA, PA
01 NOV ULSTER HALL – BELFAST, UK
02 NOV NATIONAL STADIUM – DUBLIN, IRELAND
04 NOV UEA – NORWICH, UK
05 NOV O2 INSTITUTE – BIRMINGHAM, UK
06 NOV FORUM – BATH, UK
08 NOV GREAT HALL – CARDIFF, UK
09 NOV DOME – BRIGHTON, UK
11 NOV ROUNDHOUSE – LONDON, UK
13 NOV O2 ACADEMY – SHEFFIELD, UK
14 NOV O2 ACADEMY – NEWCASTLE, UK
15 NOV BARROWLANDS – GLASGOW, UK
17 NOV O2 ACADEMY – LIVERPOOL, UK
18 NOV O2 APOLLO – MANCHESTER, UK